Toyota Proves Lemonade Can Power the Mirai in “Fueled by Everything” Campaign

"Fueled by Everything” campaign pic
Even lemonade can fuel the new fuel-cell powered Toyota Mirai as proven in the “Fueled by Everything” Campaign.

In its third installment of its “Fueled by Everything” campaign, Toyota and comedian Nikki Glaser take a humorous look at how a lemonade stand could help propel the automaker’s fuel cell vehicle. The video, called “Fuelled by Lemonade,” shows us how discarded lemonade from a kids’ lemonade stand can power an FCV.

The ad begins by pointing out how tough the lemonade stand industry is – no one is buying, after all. So what is one to do with so much wasted lemonade? Power cars, of course!

The campaign, aimed to educate the masses about hydrogen fuel, points out that Toyota’s research and development labs are hard at work turning all kinds of wasted energy sources, like sunlight, wind, and, yes, even lemonade, into hydrogen.

The video goes on to prove that there are a number of energy sources that can be stored as hydrogen, which can then, in turn, power FCV vehicles, homes, and businesses.

The children, genius as they are, now hike their lemonade prices up, because now it can be used to fuel a vehicle.

Check the video out here, and stay tuned as the Toyota Mirai FCV launches this October in select California dealerships. Here at Glen Toyota, we are excited at the endless possibilities hydrogen fuel cell vehicles represent!

Toyota’s Sponsorship of the 2020 Olympics Brings Eight New Cars

Toyota’s Sponsorship of the 2020 Olympics pic
8 brand new models will arise from Toyota’s Sponsorship of the 2020 Olympics in Tokyo.

Just a few months ago, Toyota announced its long-term sponsorship deal with the International Olympic Committee, making the automaker a major focal point of the upcoming 2020 Summer Games in Tokyo, along with two Winter Games and the Summer Games again in 2024.

As a part of Toyota’s sponsorship of the 2020 Olympics, Toyota will invest $2 billion, and launch no fewer than eight new vehicles, all of which will be designed to demonstrate its transportation-related expertise. With the addition of two existing models, the fleet of ten vehicles will be front-and-center at the upcoming games, highlighting Toyota’s vision of future mobility.

According to motoring.com.au, we know that the Toyota Mirai fuel cell vehicle will be among the lineup, along with a vehicle based on the Japan Taxi Concept. The other eight vehicles will be announced in the coming years.

While only time will tell what those other models will be, many reports predict that the next generation Prius (to be revealed at the 2015 Tokyo show in October) will likely fill one of the eight spots.

Here at Glen Toyota, we look forward to learning more about the vehicles to be featured at the upcoming 2020 Summer Games!