Toyota Proves Lemonade Can Power the Mirai in “Fueled by Everything” Campaign

"Fueled by Everything” campaign pic
Even lemonade can fuel the new fuel-cell powered Toyota Mirai as proven in the “Fueled by Everything” Campaign.

In its third installment of its “Fueled by Everything” campaign, Toyota and comedian Nikki Glaser take a humorous look at how a lemonade stand could help propel the automaker’s fuel cell vehicle. The video, called “Fuelled by Lemonade,” shows us how discarded lemonade from a kids’ lemonade stand can power an FCV.

The ad begins by pointing out how tough the lemonade stand industry is – no one is buying, after all. So what is one to do with so much wasted lemonade? Power cars, of course!

The campaign, aimed to educate the masses about hydrogen fuel, points out that Toyota’s research and development labs are hard at work turning all kinds of wasted energy sources, like sunlight, wind, and, yes, even lemonade, into hydrogen.

The video goes on to prove that there are a number of energy sources that can be stored as hydrogen, which can then, in turn, power FCV vehicles, homes, and businesses.

The children, genius as they are, now hike their lemonade prices up, because now it can be used to fuel a vehicle.

Check the video out here, and stay tuned as the Toyota Mirai FCV launches this October in select California dealerships. Here at Glen Toyota, we are excited at the endless possibilities hydrogen fuel cell vehicles represent!